"The impact on our business has been phenomenal.The whisky brand event was a massive success" Alex Thompson, CEO of Capture Magic Photobooths
Listen to the podcast version
Our Approach
At Kimera, we recognize the critical importance of accurate brand representation, especially in experiential marketing. Our specialty lies in seamlessly integrating brand styles into AI-powered photobooth experiences. For this whisky brand campaign, we took on the challenge of recreating their distinctive style with precision. This case study showcases how our platform transformed their campaign into an immersive, visually stunning experience that remained true to their brand identity.
The Challenge
A prestigious whisky brand embarked on a mission to create a unique themed campaign centered around three specific flowers: Purple Gladiola, Blue Statice, and Red Poppies. Their vision was to replace traditional whisky bottle imagery with participants appearing as models among these flowers, creating a fresh and engaging visual narrative.
The brand's primary challenge was finding a solution that could accurately replicate their distinctive style and meet their exacting standards. After an extensive search for the right technology partner, they discovered Kimera AI. Our ability to precisely recreate brand aesthetics and seamlessly integrate them into interactive experiences made us stand out as the ideal solution for their innovative campaign.
Our Solution
Kimera developed a fully branded event experience, customizing various elements to meet the client's unique requirements:
Custom UI Design: The web app's user interface was tailored to match the whisky brand's aesthetic and campaign theme.
Themed Transformations: Kimera created unique themes incorporating the three flower types, allowing participants to appear as models surrounded by Purple Gladiolas, Blue Statice, and Red Poppies.
Branded Email Communication: A custom email template was designed to match the campaign's visual style, enhancing the overall brand experience for participants.
Implementation
Our web app was accessed via iPad Pro devices at the event
Participants chose their preferred flower-themed transformation
Our AI technology seamlessly integrated participants into the floral scenes in real-time
Branded follow-up emails were sent, allowing participants to access and share their transformed images
Results
Unique Brand Experience: Created a memorable and distinctive campaign that set the whisky brand apart from competitors.
Increased Engagement: Participants were highly engaged with the interactive AI technology.
Social Media Buzz: The unique transformations led to increased organic sharing, expanding the campaign's reach.
Business Growth: The photobooth supplier received 15 new event bookings as a direct result of this successful campaign.
Key Takeaways
Our AI platform proved highly adaptable to specific brand needs and campaign themes
The ability to fully customize the experience was crucial in meeting the client's unique vision
The success of this unconventional campaign showcases our platform's versatility across industries
The significant ROI for the service provider highlights the business growth potential of our innovative AI solutions
Alex Thompson, CEO of Capture Magic Photobooths:
"As a photobooth supplier, I'm always on the lookout for innovative ways to elevate our clients' events. When a prestigious whisky brand approached us with a unique floral-themed campaign, I knew we needed something extraordinary. That's when we discovered Kimera's AI platform, and it completely transformed our approach to event photography.
Kimera's team went above and beyond to customize their platform for our client's specific needs. They created a bespoke UI that perfectly matched the whisky brand's aesthetic, and developed stunning AI transformations featuring Purple Gladiolas, Blue Statice, and Red Poppies. The result was nothing short of magical – event attendees were transported into these beautiful floral scenes, creating unforgettable, shareable moments.
What truly impressed me was the seamless integration of Kimera's technology with our existing setup.
We simply accessed their web app through our iPads, and voilà – we had a state-of-the-art AI photobooth at our fingertips. The branded email follow-ups were a nice touch, extending the experience beyond the event itself.
The impact on our business has been phenomenal.
The whisky brand event was a massive success, with guests lining up to try the AI transformations and sharing their photos across social media. But the real game-changer? We've secured 15 new event bookings as a direct result of this campaign. Potential clients saw the unique experience we created and immediately wanted it for their own events.
Kimera's AI platform didn't just help us meet our client's expectations – it exceeded them and opened up a world of new possibilities for our business. It's versatile, user-friendly, and delivers results that wow both clients and event-goers alike. If you're looking to take your photobooth or event photography services to the next level, I can't recommend Kimera enough. It's not just a tool; it's a business transformer."
Comments